The Challenge
People are intimidated by plant ownership because it feels like a test they’ll fail. Confusing advice, endless options, and the pressure to keep something alive turn what should be relaxing into stressful—and many give up before they even start.
The Insight
Plant ownership fosters personal growth.
The Solution
Celebrate plant care as a reflection of personal growth with Armstrong Garden Centers. Watching a plant thrive isn’t just about giving it sunlight or water—it’s proof that you’re capable of care, patience, and consistency. With the guidance, tools, and plants from Armstrong, keeping a plant alive becomes a mirror for self-growth, showing that you’re learning, adapting, and thriving alongside it.
Role
Art Direction & Content Creation
