Objective: Showcase the deeper meaning behind being a plant owner.
Strategy: Tell stories of how being a responsible plant owner leads to self-improvement.
Role: Art Direction & Content Creation
Embedded Files
Choosing to bring a new plant home changes you. In the process of nurturing a living thing, you embark on a journey greater than yourself. Through your care, you’ll find that commitment cultivates a better you.
Grow with us.
Print
Print
Contextual Digital Ads
Contextual Digital Ads
Ads encouraging people to continue on their journeys of growth.
Home + Rental Sites
Home + Rental Sites
Dating Apps
Dating Apps
Food Sites
Food Sites
Armstrong Grow Guides
Armstrong Grow Guides
We illustrated a how-to series showing users how easy it can be to grow alongside your plants.
Pothos
Pothos
Cacti
Cacti
Snake Plants
Snake Plants
#GrowWithArmstrong
#GrowWithArmstrong
A social platform for plant enthusiasts to show off their growth.
Story CTA
Story CTA
Story Highlights
Story Highlights
#GrowWithArmstrong
#GrowWithArmstrong
Will It Grow With You?
Will It Grow With You?
We created an AR app to make sure you have the right conditions for your plants to grow with you.
Did your plants outgrow you?
Did your plants outgrow you?
We let people know about a monthly event we created with an email blast encouraging them to trade their trimmings for discounts.
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