Objective: Showcase Barilla products as a better alternative to eating out by ordering delivery.
Strategy: Poke fun at the failures of delivery while showcasing the ease of making a meal at home with Barilla products.
Role: Art Direction & Content Creation
Ever notice how we lean on delivery when we’re in a pinch for a meal? We’ve somehow managed to complicate the simple act of eating through hidden fees, long waits, not to mention increasing our carbon footprint.
Barilla gives you control over your kitchen through the power of sheer simplicity.
At Barilla, we believe the pantry is your best friend, ready to deliver on deliciousness on time, every time, because it takes so little time.
Barilla. Delivers when delivery doesn't.
Barilla highlighted some of the #DeliveryDisasters on a cheeky public forum because we all love to vent.
Rather than lean on delivery, we’ll show you the simplest recipes that satisfy your craving.
