The Challenge
The Book Shop built its reputation through word-of-mouth recommendations from industry creatives. Creating a social media presence became essential to connect with the next generation of aspiring advertisers, giving prospective students a way to discover and learn about the program.

The Insight
There’s no single path to becoming a professional creative, but to break into the industry, you need to demonstrate your skills through a strong portfolio.

The Solution
Paint an inspiring picture of what The Book Shop makes possible. Highlight real stories from students and instructors—people who’ve switched careers, leveled up, and landed jobs where creativity truly pays off. Pair their testimonials with industry insights to show that the effort you put in today leads to a career that’s not only rewarding but deeply fulfilling.

Role
Art Direction, Social Media Strategy & Content Creation