Objective: Showcase Dick's Sporting Goods as a place where products are vetted by a knowledgeable staff.
Strategy: Take a satirical approach of taking sports and play too seriously.
Role: Art Direction & Content Creation
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Sports. They are meant to be played, to be fun. Not to be taken so seriously.
At Dick’s, we protect your joy. We will fight for it, rise early, look unabashedly ridiculous, and perfect your sport down to the details.
So, enjoy the game. We got the serious part covered because we take play seriously.
Out of Home
Out of Home
Print
Print
Snapchat Commercials
Snapchat Commercials
Dick's Little Big Leagues
Dick's Little Big Leagues
In the little leagues, it’s all about play, and Dick’s takes play seriously.
That’s why Dick’s is giving big league treatment to little league games. We will surprise local little leagues by taking over their field with professional camera operators, analysts, vendors, mascots and more.
At Dick’s, even a little play is big to us.
Twitch x Dick's
Twitch x Dick's
We are so serious about your play, we want you to share it with everyone. Dick’s and Twitch are teaming up to offer our very own live streaming kit.
Make your play look pro with heads-up displays, graphics, and mics for any aspiring commentators. Stream to a live audience of friends through the Twitch platform.
It’s time we give your play the attention it deserves.
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