The Problem
People take sports too seriously—stats, scores, rivalries, winning. The  problem isn't in the passion—it’s where it's directed toward. We’ve forgotten how to play for the sake of fun. 

The Insight
At its core, sport was never about winning—it was about the simple joy of moving, connecting, and laughing with others.

The Solution
A satirical approach on how seriously Dick’s takes play. The satire works by exposing how absurdly serious we’ve made sports. By treating play with exaggerated reverence, it flips expectations, makes people laugh at themselves, and reminds them that the real reason we play is simply because it’s fun.

Role
Art Direction & Content Creation