The Challenge
Hundreds of people carry the silent trauma of losing a family member unexpectedly. Germ is a documentary that sheds light on the often-overlooked stories of Southeast Asian families impacted by gang culture, giving voice to their pain. With a small team and an even smaller budget, Germ faced the daunting reality that it might never be greenlit.

The Insight
People stop scrolling and engage on social media when they relate to something.

The Solution
Give prospective donors a chance to connect with the Angeles family through raw, relatable moments. Audiences will be invited to share how their own stories resonate with Germ and contribute directly to the Seed&Spark campaign to support summer filming expenses.

Role
Art Direction, Social Media Strategy & Content Creation