Objective: Support the creation of a documentary centered around the themes of coping with the loss of a family member.
Strategy: Give prospective donors the ability to see themselves in the Angeles family through raw, relatable moments.
Role: Art Direction & Social Media Strategy
Germ examines the impact of loss on the Angeles family nearly two decades after their eldest son's death. Through three generations of the family, we explore the theme of temporality–connecting the past, present, and future–and how a death in the family planted a seed for change.
Germ is a story of resilience, self-discovery, and transformation, as J.R. shows how pain can lead to purpose.
Sizzle Reel
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