The Challenge
Rolling Rock is often seen as a budget beer, a category that’s underserved when it comes to thoughtful branding or meaningful storytelling.
The Insight
Budget beers are enjoyed at the comforts of home.
The Solution
Let's celebrate those special moments of solitude and moments of connection that happen at home.
Role
Art Direction & Content Creation
The best moments are simple by design. They happen between friends and in familiar spaces.
Rolling Rock is a beer made for the quiet corners of life where the real stuff shows up. The kind of nights where staying in is treasured. Whether it's an overdue night in with yourself or connecting with your favorite people–we’re proud to be the beer you take along while you’re happily going nowhere.
Rolling Rock. It’s good to be home.
A reminder you can be social without social media.
Wherever you are...you're almost home.
Just a 'lil reminder why you picked Rolling Rock.
Partiful + Rolling Rock
Simple plans. Good company. All you need.
