The Challenge
With so many activations competing for attention, it's imperative Smirnoff stands out by creating moments where people feel immersed and compelled to share.

The Insight
Smirnoff’s bright color palette gives the brand the power to transform ordinary spaces into immersive, attention-grabbing experiences.

The Solution
Leverage Smirnoff’s bold, vibrant colors as a visual hook to create one-of-a-kind interactive experiences during product tastings. Bring the brand to life with activations that engage diverse audiences—like a Saweetie-hosted Paint ‘n’ Sip, immersive soccer experiences, pickleball pop-ups, and a photo backdrop straight out of a surrealist painting.

Role
Experiential Art Direction & Event Photography