A successful advertising campaign isn’t completely original. All artists steal from what inspired them in the past. If content isn't worth biting (copying) than it probably isn't good in the first place.
Biting with Purpose focuses on understanding the thought process and execution of successful content creators.
Because when job descriptions ask for a candidate that recognizes trends, they're looking for a deeper understanding of what creates trends rather than blatant plagiarism, right?
I really look up to Becca Clason because she's a lettering artist that was able to make sense of her talents in the corporate world. My goal with biting her videos are simply to showcase my artistic lettering in a fun and engaging way.
After failing multiple times with food, I realized I could incorporate my love for Selena and art into a stop-motion video.
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I never new sound could make me hungry until I watched Owen Han's content. I wanted to make something simple, yet elevated, so the sound wouldn't be lost on the techniques or ingredients.
A jalapeño focaccia BLT sounded perfect for this project.
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Binging with Babish recreates food found in TV/film in a fun and engaging way. My goal of biting his videos was to keep the video simple while adding some of my personality into it.
After a full day of shooting and editing, I fully understood the talent needed with writing a script, set design, cooking skills, and post-production patience to make a "simple" video.
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There's something beautiful about making a dish from start to finish in an ADHD friendly way. My goal with biting Zachary Rodriguez's style is to tell a recipe in the quickest and most uncomplicated way possible.
This asset was satisfying to make, eat, and edit.
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This project helped me realize that many of these videos share similar elements, emphasizing quick edits and realistic, satisfying sounds. The Notorious Foodie does all those things; however, there's this sense of urgency he creates with the choice of music.
Here's my take on using a Busta Rhymes classic:
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Mike Giant has discussed embracing the world's most recognizable permanent marker, Sharpie, into his art. Everyone has access to Sharpies, but no one can create his type of art. My goal in recreating a similar asset is to demonstrate that originality and style remain important in an AI-driven world.
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