Objective: Bring awareness to Chemex, a pour-over coffee carafe, in a world where coffee is ubiquitous in our lives.
Strategy: Poke fun at everyday coffee while showcasing the necessary care and devotion needed to appreciate good coffee.
Role: Art Direction & Content Creation
Most coffee you encounter is bad. Downright intolerable. It’s quick to consume but fails to please.
So why accept the unacceptable?
Kick the canned nonsense to the curb. Pass on pitiful pods. Only one thing makes a true brew—the standard you hold your cup to.
Hold yours high. Chemex. Coffee with Standards.
Snapchat
Dating Apps
A playful UGC campaign inviting people to call out the coffee that fails to meet standards. 👎
