The Problem
People let social media influencers and brands like Starbucks and Keurig define what “good coffee” is. Hype and convenience distracts what a cup of coffee is meant to be: something to celebrate, cherished, and savored–not rushed or strictly for the 'gram.
The Insight
How you make your coffee says a lot about how you live–especially the standards you hold for yourself.
The Solution
Poke fun at everyday coffee while highlighting the care and devotion needed to truly appreciate it. Chemex does exactly that with its elegant, hands-on brewing process—turning a simple cup into a ritual that rewards patience, precision, and attention to detail.
Role
Art Direction & Content Creation
