The Challenge
Twenty years after redefining beauty, Dove faces a new challenge: women still feel judged, anxious, and constrained by appearance pressures. How can Dove update its message with a bold campaign that reimagines beauty as autonomy and confidence?

The Insight
Looking in the mirror offers a chance to rewrite the narrative you tell yourself—to challenge internalized standards and embrace your own perspective.

The Solution
Inspire younger generations to explore and reflect on themselves through a museum dedicated to understanding beauty standards. By examining how these standards have evolved—and the pressures they create—visitors gain meaningful insights into their own self-image and learn to define beauty on their own terms.

Role
Art Direction & Content Creation