Objective: Create a campaign that empowers the younger generation to define their own beauty standards.
Strategy: Spark interest in younger generations to want to learn about themselves through a museum dedicated to understanding beauty standards.
Role: Art Direction & Content Creation
In a world that celebrates individuality, our younger generation struggles with appearance insecurities. To combat this, while also spotlighting Mental Health Awareness Month, Dove is launching the Dove Beauty Museum on May 1st.
Come explore an online safe space that fosters education and awareness through curated exhibits helping to unlock a definition of beauty beyond superficial standards.
We want the lessons of the museum to feel as real as the torn ticket stub you'd find in your pocket.
We're offering our audience a chance to reflect on their control over beauty standards as they scroll their feed.
We’re reminding our audience they are in control of beauty standards despite digital and physical influences.
This social media challenge celebrates and amplifies our individual definitions of beauty.
